OFFICE LAB by Atlanta Weiss
This 8-part email sequence builds excitement, creates deep emotional connections with your collectors, and drives attendance at your event:
for exhibitions, art openings
and online art drops
You’ve spent months creating your artwork. But how do you make sure people actually show up, connect, and even buy?
Most artists send one rushed email a week before their opening… and then hope for the best.
That’s not strategy—that’s wishful thinking.
A successful exhibition doesn’t begin on opening night.
It starts weeks before—with the story you tell, the anticipation you build, and the emotional connection you nurture.
Launch Your Art Show. Make Sure They Show Up.
An 8-part, done-for-you email sequence to launch your exhibition, sell more art, and create lasting collector relationships.
✅ Build real anticipation and curiosity before your show
✅ Deepen collector connection—so they show up ready to invest. From the first teaser to the final thank-you.
✅ Drive RSVPs, maximise art sales—even after the event
✅ Follow up seamlessly—even with those who missed the big night
Email Templates
Exhibition/ Launch
That’s why I created the
Emotional Storytelling & Gentle Persuasion (Made for Artists!)
Professionally written, deeply engaging, and designed to convert—just personalize with your magic and hit send.
8 Ready-to-Use Email Templates for artists (No Copywriting Needed)
A Step-by-Step Email Strategy
That Works While You Create
Know exactly when and how to send each email to maximize engagement and sales.
What’s Inside?
Turn casual curiosity into committed art collectors - gently guide them toward buying your art or booking your services, all through your welcome emails.
Bonus guide: HOW to CREATE AN EMAIL LIST
“The First 10 Steps to a Profitable Email List (Even If You’re Starting from Zero)”
launch Email Sequence with 8-Email Campaign.
use for all your exhibitions
several times per year.
Email 1: The Invitation
Create anticipation and invite them to the opening night of something truly special.
Email 5: Final Details
Share final info and remind them this is their chance to connect with your work in person.
Email 2: The Artistic Vision
Reveal the inspiration behind the collection—and make them care before they arrive.
Email 6: The Day Before
Send a final reminder and create energy—it's happening tomorrow!
Email 3: The Creative Process
Pull back the curtain with studio insights, sketches, or works-in-progress.
Email 7: Live Update
Share a live update from the exhibition and invite them to still stop by.
Email 4: The Emotional Experience
Talk about the emotional power of art—and how collectors find 'the one'.
Email 8: The Follow-Up
Thank your audience, and offer a private viewing or special collector’s opportunity.
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💖
🎨
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what You Get
How It Works
Download
Get instant access to all 8 templates via Google Drive—no account needed.
Customize with Your Details
Personalize with your event, work, and tone
Schedule & SEND *
Use your email platform (like Flodesk) to automate delivery
Watch the Results
RSVPs roll in, connections deepen, and art sells
Your Artist Welcome Funnel
* Scheduling & automating emails requires an email automation service like MailerLite, Mailchimp, ConvertKit. All of them have FREE PLANS available.
We highly recommend Flodesk.
Time You’ll Get Back with 8 Email Templates
Ditch the blinking cursor—customizing these templates takes just 10–20 minutes each, while writing from scratch eats up 45–90 minutes per email.
That’s up to 9.5 hours saved across your full 8-email collection.
That’s up to a 1,5 studio days saved!
45–90 min
Writing
Emails from Scratch
10–20 min
using these Email Templates
35–70 min
Time Saved
Email Task
6–12 hours
1.5–3,5 hours
5–9.5 hours
8 EmailS
16–32 hours
3.5–7 hours
12–24 hours
21 EmailS
27–55 hours
6–12 hours
21.5–43 hours
37 EmailS
one Email
8 Emails
21 Emails
37 Emails
From Scratch: 45–90 min
With Templates: 10–20 min
⏳ Time Saved: 35–70 min
From Scratch: 6–12 hrs
With Templates: 1.5–3.5 hrs
⏳ Time Saved: 5–9.5 hrs
From Scratch: 16–32 hrs
With Templates: 3.5–7 hrs
⏳ Time Saved: 12–24 hrs
From Scratch: 27–55 hrs
With Templates: 6–12 hrs
⏳ Time Saved: 21.5–43 hrs
Made for Artists
Who Work Like You
Realistic & Representational
Educate your subscribers about the mastery behind your technique and craftsmanship.
Abstract & Contemporary
Build strong relationships with collectors who resonate with your expressive, intuitive work.
Conceptual & Experimental
Guide new audiences to appreciate the meaning and ideas within your work.
🖼 Solo shows or group shows
🌐 Online or hybrid exhibition launches
🤝 Artists who want to grow their collector base and build buzz
⏱ Creatives who don’t have hours to write from scratch
Perfect for ...
Plug-and-play.
Just personalize with your details
and hit send.
Why You Need This
Most Artists Ghost Their List
Most artists don’t follow up properly after announcing their show—and miss out on collector interest and sales.
Stay Top of Mind,
Get More RSVPs
Create momentum before your event even opens. Keep your audience engaged from the first invite to post-event follow-up.
Save Time & Stress
No blank screens, no writing blocks—just done-for-you magic.
Effortless &
Done-for-You
You don’t have to struggle with writing—just customize and send your emails.
Our go-to guide for seamless email marketing for artists
GET THIS AWESOME BONUS!
'But I don't have an email list!'
I’ve got your back.
You can now download “The First 10 Steps to a Profitable Email List” right away—no purchase needed. It’s my way of helping more artists get started, confidently and clearly.
This guide is perfect for creatives who want to grow their collector base without tech overwhelm or guesswork—because your art deserves to be seen and supported.
LET'S DO THIS!
GET 20% OFF
get instant access to this Email Sequence at a special launch price.
Use this code at checkout
only until 16 April
"HELLOCOLLECTOR"
GET IT NOW AND TURN YOUR NEXT EXHIBITION INTO A SELL-OUT SUCCESS
Guide your collectors through every step of your art launch—for only €44 (≈$47/£37/Fr.42).
This 8-part email sequence builds buzz, drives attendance, and boosts post-show sales.
LAUNCH
Email Templates
for exhibitions, art openings and online art drops
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