This is our why
We believe art holds the power to transform society.
AWE exists to guide artists in claiming their creative authority and building careers rooted in purpose, influence, and financial freedom.
Born from Atlanta’s own journey and a family legacy of art-preneurship, AWE equips you with soulful strategy and strategic tools so you can thrive on your terms—without compromise.
Become an artist whose CREATIVITY and ENTREPRENEURIAL CONFIDENCE coexist harmoniously.
our values
Legacy Meets Innovation
Honour timeless practices and embrace the challenges and opportunities of the digital age. Learn modern strategies so your work resonates today and tomorrow.
Future‑Ready Mastery
Learn business essentials beyond the studio—pricing, contracts, marketing—to run your art career with clarity and confidence.
Connected Authority
Join a collective of ambitious artists who empower one another—growing influence, income, and impact together.
Your Path to Sovereignty
Atlanta’s dedication to building a strong community shows her deep understanding of how artists and the wider art world thrive together.
Roswitha, Art Historian
Atlanta's LABS
Dive into comprehensive courses to master the art business and elevate your creative journey.
Streamline your art practice with practical templates, simplify your admin tasks and save time.
Explore our curated media contact lists to connect your art with prominent art related publications.
Dive into comprehensive courses to master the art business and elevate your creative journey. Streamline your art practice with practical templates, simplify your admin tasks and save time. Explore our curated media contact lists to get exposure in prominent art related publications.
Your self-determined
art business and fulfilled life
meet the founder
I'm ATLANTA,
Art Wisdom Education is my brainchild. It was born from over 70+ years of professional experience across two generations of artists, art teachers and art entrepreneurs in my family.
This journey has been deeply influenced by the rich diversity of three European cultures and is made to have universal relevance for artists around the world.
My collection of tools, methods, courses, and recommendations is crafted to transform you from an artist into an art entrepreneur. It’s designed to reshape not just your career, but the entire artistic landscape.
Your new artist friend.
You might be here in search of a long-awaited epiphany.
My Life wasn't always smooth sailing ...
... so I developed METHODS & TOOLS ...
🧡 WHY YOU'LL LOVE IT:
Everything you need to start and grow your art business (and nothing you don't). Built to take the overwhelm out of all things outside the studio.
... for a thriving, fulfilling art business that you've been dreaming of.
After my first solo exhibition at the Deutsche Bank at the age of 21, I knew I found my calling as a portrait artist. But reality hit hard, and life threw curveballs.
Fast forward through two recessions and the whirlwind of 2020-2021, when I saw every artist and creative soul I knew getting knocked down, I decided it was time to step up. That's when the idea for Art Wisdom Education (AWE) came to life.
It's more than just tools and courses; it's a compass designed to empower artists like you and me to rise, reinvent, and rekindle our passions, even in the roughest seas.
Our story
AWE's roots are deeply embedded in the rich soil of artistic heritage. Founded by Atlanta Weiss, a second-generation artist with a legacy of creativity and entrepreneurial spirit, AWE is more than just an educational platform. It’s a culmination of over 70 years of combined experience in the art world, channeling wisdom from generations of artistic and business excellence.
The seeds of AWE were sown in the rich legacy of two remarkable artists – the parents of our founder, Atlanta Weiss. As pioneering artists and educators, they established not just one, but three art schools and an art club, marking a legacy of artistic excellence and education. Atlanta carries forward this legacy into the 21st century with AWE, infusing it with modern tools and entrepreneurial strategies.
At AWE, we believe that art is not just an expression of the soul but also a viable and vibrant profession.
Our mission is to bridge the gap between artistic passion and commercial success. We're dedicated to empowering artists and fine art photographers with the business acumen typically absent from conventional art education.
Our aim is to equip creative minds with the knowledge and skills necessary to navigate the art market independently and successfully.
Our mission
We envision a world where artists are not just creators but influential members of society, adept in the nuances of business and entrepreneurship.
AWE aspires to be a cornerstone for artists, guiding them through the complexities of the art industry. We aim to foster a community where knowledge, creativity and commerce coexist harmoniously.
Our vision
Our faves
Get free resources
From my studio to yours. I am sharing my favourite tools, be it a beautiful, converting website, digital planning or life-changing books.
Take the quiz
To understand where to go in your art practice you need to be crystal clear on your secret genius that is your biggest gift to the world.
Learn with me!
Courses, copy-paste-templates, business strategy tools, ready for you to apply in your daily art practice.
where to start
awe experience
Tailored for real-world impact, AWE’s 4 LABS are one of a kind. From strategic market navigation, contract and email templates, editorial studio imagery, to (print and digital) media mastery, our comprehensive collection of courses, and free tools is designed to make artists independent, thriving professionals.
