You and I are the first generation (!) of artists
to have the technology to COMBINE ART and BUSINESS, and I am here to share this invaluable knowledge with you.
Atlanta Weiss
meet the founder
I'm ATLANTA,
Art Wisdom Education is my brainchild. It was born from over 70 years of professional experience across two generations of artists and art entrepreneurs in my family.
This journey has been deeply influenced by the rich diversity of three European cultures and is made to have universal relevance for artists around the world.
My collection of tools, methods, courses, and recommendations is crafted to transform you from an artist into an art entrepreneur. It’s designed to reshape not just your career, but the entire artistic landscape.
how it went
Your new artist friend.
You might be here in search of a long-awaited epiphany.
My Life wasn't always smooth sailing ...
... so I developed METHODS & TOOLS ...
🧡 WHY YOU'LL LOVE IT:
Everything you need to start and grow your art business (and nothing you don't). Built to take the overwhelm out of all things outside the studio.
... for a thriving, fulfilling art business that you've been dreaming of.
After my first solo exhibition at the Deutsche Bank at the age of 21, I knew I found my calling as a portrait artist. But reality hit hard, and life threw curveballs.
Fast forward through two recessions and the whirlwind of 2020-2021, when I saw every artist and creative soul I knew getting knocked down, I decided it was time to step up. That's when the idea for Art Wisdom Education (AWE) came to life.
It's more than just tools and courses; it's a compass designed to empower artists like you and me to rise, reinvent, and rekindle our passions, even in the roughest seas.
This is our why
We believe in the transformative power of art and its
ability to impact society positively.
Art Wisdom Education (AWE) was founded by Atlanta Weiss to inspire artists to reach their full potential. We create a strong, self-sufficient and influential community of artists where CREATIVITY and BUSINESS SKILLS coexist harmoniously.
AWE was established to bridge the gap between artistic passion and business knowledge. Our mission is to equip creatives with the tools and knowledge necessary for success in today's art markets.
OUR 4 PILLARS
We believe the power of humanity lies in the ability of each person to make a meaningful impact on their surroundings. Through our educational and supportive work, we inspire artists to create their best selves, thereby contributing to a brighter future for all.
We view ourselves not as competitors - but as members of a growing family. We all thrive when our entire profession elevates to new heights. By sharing knowledge, we collectively uplift the entire art market.
We recognize that the key to innovation and progress is a deep understanding of the past. A dynamic and impactful future (including AI, NFTs and so on) is only possible with appreciation of what has been achieved over the past thousands of years.
In accordance with the Chinese proverb "All under one sky" ("天下一家"), we believe in the power of community. Lifting up our fellow artists elevates the entire art market and benefits the art world as a whole.
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our values
legacy & Innovation
We honor the enduring legacy of traditional art education while embracing the challenges and opportunities of the digital age. We equip artists and fine art photographers to navigate the art market for financial independence and career success.
Empowerment through future-proof education
We believe in empowering artists through education to take control of their careers, transforming them from mere participants in the art world to influential game-changers.
Community
We believe in the power of collective wisdom and collaboration, creating a supportive network for artists to grow and thrive.
Atlanta’s dedication to building a strong community shows her deep understanding of how artists and the wider art world thrive together.
Roswitha, Art Historian
Our story
AWE's roots are deeply embedded in the rich soil of artistic heritage. Founded by Atlanta Weiss, a second-generation artist with a legacy of creativity and entrepreneurial spirit, AWE is more than just an educational platform. It’s a culmination of over 70 years of combined experience in the art world, channeling wisdom from generations of artistic and business excellence.
The seeds of AWE were sown in the rich legacy of two remarkable artists – the parents of our founder, Atlanta Weiss. As pioneering artists and educators, they established not just one, but three art schools and an art club, marking a legacy of artistic excellence and education. Atlanta carries forward this legacy into the 21st century with AWE, infusing it with modern tools and entrepreneurial strategies.
We view ourselves not as competitors - but as members of a growing family.
We all thrive when each of our colleagues elevates to new heights.
By becoming better, we collectively uplift the entire art market.
At AWE, we believe that art is not just an expression of the soul but also a viable and vibrant profession.
Our mission is to bridge the gap between artistic passion and commercial success. We're dedicated to empowering artists and fine art photographers with the business acumen typically absent from conventional art education.
Our aim is to equip creative minds with the knowledge and skills necessary to navigate the art market independently and successfully.
Our mission
We envision a world where artists are not just creators but influential members of society, adept in the nuances of business and entrepreneurship.
AWE aspires to be a cornerstone for artists, guiding them through the complexities of the art industry. We aim to foster a community where knowledge, creativity and commerce coexist harmoniously.
Our vision
our approach is simply this
We equip our students with modern business strategies, ensuring they are well-equipped to navigate the complexities of the art world.
Our courses and tools are designed to be practical, insightful, and adaptable to the evolving trends in art and business.
where to start
awe experience
Tailored for real-world impact, AWE’s 4 LABS are one of a kind. From strategic market navigation, contract and email templates, editorial studio imagery, to (print and digital) media mastery, our comprehensive collection of courses, and free tools is designed to make artists independent, thriving professionals.
Atlanta's LABS
Dive into comprehensive courses to master the art business and elevate your creative journey.
Streamline your art practice with practical templates, simplify your admin tasks and save time.
Explore our curated media contact lists to connect your art with prominent art related publications.
Dive into comprehensive courses to master the art business and elevate your creative journey. Streamline your art practice with practical templates, simplify your admin tasks and save time. Explore our curated media contact lists to get exposure in prominent art related publications.
Your self-determined
art business and fulfilled life
Recognising the need for practical, real-world skills in the art community, AWE offers comprehensive and wholistic business education tailored to artists and fine art photographers.
— Atlanta Weiss
